Take Your SHOT. Own It. Make Impact.
SHOT is free club operations with a development engine underneath. Fixtures, attendance and messaging get the club moving. PERFORM, Sport Head ID and ALEX turn that everyday activity into confidence data, IDPs and a record that belongs to the athlete.
One record, wherever you play
A club app tells a coach who is available on Saturday. SHOT also builds the record of who that athlete is becoming: their confidence, habits, development focus, reflections and support needs, across every place they play.
She takes a bang to the head in a PE lesson on Thursday. School logs it. Nobody rings the rugby club, because nobody ever does.
Saturday morning, her rugby coach opens the squad and it is there.
The return-to-play protocol gets followed, because the person who needed to know, knew.
Sports day Tuesday. Two rugby games Wednesday and Saturday. Two training sessions in between. Each coach sees only their own bit, so each thinks it was a normal week.
Together it is not a normal week.
Her coaches can see the load, so somebody pulls the intensity down before something tears.
01
Club
Fixtures, attendance, teams and communication.
02
Coach
Thirty seconds after a session, on a phone.
03
PERFORM
Confidence, five pillars and next coaching actions.
04
Parent
A useful view of what their child is working on.
05
Organisation
Impact evidence beyond attendance numbers.
06
Sport Head ID
The record travels with the person, not the club.
Why SHOT is different
Most sport apps stop once the fixture is organised. SHOT uses the same daily workflow to create a development and evidence layer for coaches, athletes, parents, schools, clubs, associations and funders.
| What a sport organisation needs | Commodity club app Admin utility | SHOT Clubhouse Development infrastructure |
|---|---|---|
| Fixtures, attendance and messages | Usually covered | Free forever for the club |
| Sport-specific development curriculum | Rarely | 47 sports, seven levels, 13 four-week blocks |
| Fast coach evaluations | Paperwork or spreadsheet | 30-second Prepare, Reflect and Coach loop |
| Athlete-owned record | Locked to the club account | Sport Head ID travels with the person |
| Parent and funder evidence | Attendance-led | Individual confidence and development evidence |
CLUBHOUSE
Where it all comes together. Your team, your club, your community, in one place. No more WhatsApp groups.
Enter the CLUBHOUSE → DevelopPERFORM
The app that runs your club and your team, and leaves a development record behind while you use it.
Enter PERFORM → FollowPULSE
Your finger on the pulse. Scores, drops, transfers, rankings and the stories from the sidelines.
Enter PULSE → ExpressLOCKER
Own your identity. SHOT Icons, Capsules, Essentials and Selects, plus your own club's teamwear.
Enter LOCKER →“Too many apps, too much noise, and not enough space to just love the game.”
Anton Ferdinand
Premier League player, coach, parent · SHOT Icon Ambassador
Why they backed it
“SHOT is putting those same tools in everyone's hands. That's why I'm in.”
Jack Hinshelwood
Premier League star, England Under-21 champion · Founding Ambassador
Find your way in
Insights
Article
The Admin
Trap
Why volunteers drown in admin, and what it costs the club.
Read →
Article
The Confidence
Gap
The thing development plans measure least and matter most.
Read →
Article
The
Drop-Out
Why young athletes leave sport, and when.
Read →
Article
The Far
Pitch
The kid nobody is watching, and why they matter most.
Read →Get the Clubhouse.
Free forever, unlimited members, no card. Every sport.
Clubs and coaches pay nothing. Frameworks included.
No club bill, no per-member charge. A club runs everything free, and every coach gets the development frameworks with it: 47 sports, seven levels from Play to Pro, with the focus areas, confidence signals and coach actions already written.
A development plan belongs to the person it is about. A framework is a curriculum, so it belongs to whoever runs the session. A plan is a record of one person, so it lives in their own account at £4.99 a month: an Athlete, a parent covering up to three children, or a coach who wants the session planner, ALEX personalisation or a record of their own. We never bill a club per member. A club or academy can choose to cover it for its members and fold it into their fees, and plenty do. It is still their member’s account, in their name, and it goes with them when they leave.
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One channel per room, so you only get the part you actually care about.