SHOT Logo
SHOT Logo

Own Your Sport.
Style.
Performance.

SHOT is the movement for every player, fan, coach, and creator – the Sport Head Originals Team. We're rewriting the old sports world, fusing sport, style, tech, and real impact. This is your space to own your journey, culture, and passion.

TAKE YOUR SHOT.
OWN IT.
MAKE IMPACT.

Three Pillars. One Movement.

SHOT isn't just a brand; it's how the Sport Head Originals Team plays, lives, and connects. It’s about your culture, your style, your performance, your journey, your passion. It all starts here.

Player taking a dynamic shot

TAKE YOUR SHOT

Be fearless. Back your vision. Start it. Send it. Finish it. The jump. The risk. The go-for-it moment. As a Sport Head Original, you have a unique perspective. SHOT gives you the platform. You bring the courage.

Individual showcasing unique style

OWN IT.

Show up loud. Your story, your style, your culture, your truth – unapologetically. Own your passion, your voice, your contribution. Be the Sport Head Original you are. SHOT helps you show up as you. Your Sport Head avatar? That’s your badge.

Community members making an impact

MAKE IMPACT.

Your journey fuels others. Your actions build legacy. This is more than sport; it's a movement. As One Team, our individual actions contribute to collective impact, changing the game for ourselves and our communities. When you move, others rise.

The Clubhouse. Your Identity.

Welcome to the SHOT Clubhouse – the digital headquarters and central nervous system of the SHOT ecosystem. It's your 24/7 companion where sports culture is lived, shared, and shaped by the Sport Head Originals Team.

Connect Your Sport Life

The SHOT Clubhouse app is where it all comes together. Track your game, train with pro-level tools powered by real expertise from UEFA, FA, ABA and more, and unlock tech-enabled exclusive drops. It’s your timeline, your unique Sport Head avatar, your journey.

Features Tailored For You:

  • Players/Athletes: Bespoke development plans, PERFORM framework tracking, session logs, player feedback.
  • Coaches/Trainers: Manage teams, create/assign plans, deliver feedback, monitor progress.
  • Every Sport Head: Build your Sport Head ID, access exclusive drops, connect with the community.

AI-Powered Pathways: Our context-driven AI provides plans and pathways using guidance from world-leading sports bodies for football, boxing, basketball, and beyond.

SHOT Clubhouse App Interface on a Phone

Love Sport? You're a Sport Head.

Your SHOT identity is more than stats – it’s your digital-physical passport to sport culture. Your unique, configurable Sport Head avatar is how you show up, express your style, and own your journey in THE SHOT Ecosystem.

Sport Head Avatars: Coming Soon

Your Unique Look

Custom kit, unique style – make it yours. Millions of combinations, one you. Your Original identity.

Dynamic Timeline

Track and share your progress, sessions, highlights, and streaks. Your journey, visualized and amplified.

Multi-Sport Universe

Football, boxing, basketball, and more – your identity flexes with your passions, all under one Sport Head ID.

Connected Experience

Links your physical SHOT gear (NFC-activated), exclusive drops, and your journey to your digital profile.

Design Your Sport Head: Coming Soon

Style & Drops: Own The Culture.

SHOT LIFESTYLE is cultural currency. Limited drops, NFC-activated gear, and "Capsule SHOTs" co-created with titans of music, design, and sport. This is where your identity becomes your statement.

Erreà x SHOT

SHOT x Errea Streetwear Collaboration

From Milan catwalks to Italian terraces, SHOT x Erreà fuses elite heritage with raw energy. Performance DNA. Street-level attitude. Culture made wearable for the next gen of Sport Head Originals.

Get First Access

SHOT Tech-Enabled Caps

SHOT Tech-Enabled Cap

More than a cap – it’s your Sport Head in physical form. British grit, Italian craft, embedded with smart NFC tech. Tap or scan to unlock your SHOT profile, track stats, and connect. Tech you wear. Style you own.

Notify Me: Cap Drops

Tech-Enabled Exclusives

Our limited capsule collections are your key. Tech-enabled drops unlock exclusive events, member-only perks, unique digital content for your Sport Head, and future brand collabs. Physical gear, digital power.

Train Smarter. Perform Stronger. Own Your Development.

This is SHOT PERFORM: the definitive development framework. Rooted in expert knowledge, aligned with global best practices, and supercharged by AI. Your blueprint to Take Your Shot, Own Your Development, and Make Real Impact – in any sport, at any level.

Expert Frameworks

Training plans and pathways grounded in proven methodologies from top sports bodies (UEFA, FA, ABA etc.) for football, boxing, basketball and more.

AI-Powered Personalisation

Context-driven AI helps craft bespoke development plans tailored to individual needs and goals, guiding your unique journey.

For Players & Athletes

Access age-based goals, interactive session plans, performance tracking, and vital reflection tools.

For Coaches & Teams

Manage squads, design sessions, provide instant feedback, and track collective progress with ease.

For Parents & Guardians

Stay connected to the development journey with clear insights and communication channels.

Accessible To All

Whether you're grassroots or aspiring pro, PERFORM adapts to your level and ambitions.

Change Your Game. Change The Game.

This is SHOT United: our not-for-profit heart. We commit 2-5% of all SHOT revenue to fund tangible grassroots projects. Every SHOT you take, every piece you own, fuels real change.

Introducing SHOT United.

SHOT United runs real-world football sessions, from Little SHOTs (ages 5+) to elite coaching for teens and adults. With over 300+ players hitting the pitch with us every week, we're growing skills and passion. Your participation and purchases directly fund accessible grassroots coaching, development programs, and opportunities for the next generation. We partner with local sport clubs, associations, and more to deliver this impact.

SHOT United coach with young football players SHOT United team in a huddle Kids enjoying a SHOT United football session
300+ Weekly Players
5+ Age Groups
100s Coaching Hours Delivered

Ready To Take Your Shot?

The SHOT Clubhouse app is launching soon. Be the first to build your Sport Head identity, access exclusive drops, and connect with a global community of Sport Head Originals.

Secure Your Spot: Join Waitlist

Time To Kick Off?

Can't wait to access the SHOT Clubhouse app? Why not pass the time and test your skills with our exclusive Keepy Uppy game!