For Coaches
Show Real Development.
Team admin, matchday, session planning, evaluations, IDPs, AI coach feedback — all from your phone. Whether you're a grassroots volunteer or running a coaching business, everything lives in one place. 30 seconds, not 30 minutes.
Get started free“I plan sessions in my head on the drive there.”
“Parents ask how their child is doing and I just say yeah, great, because I've got no data.”
“I've done my Level 2 but I still feel like I'm winging it.”
30 seconds. Not 30 minutes.
PRE
Set up your session in 20 seconds. Pick a focus. Add your athletes.
POST
After the session, evaluate each athlete in 30 seconds. Tap, tap, done.
COACH
ALEX generates development plans. Data builds over time. Progress is visible.
Three quick moments. More insight than a document written in 30 minutes.
Not just evaluations. The full clubhouse.
PERFORM
30-second evaluations. AI development plans. Five pillars of growth.
PULSE
Live scores. Sport content for you and your athletes.
LOCKER
Team kit and exclusive drops. Professional identity.
ALEX AI
The intelligence layer. Session suggestions, IDPs, next best actions.
Session planning. Evaluations. Development plans. All from your phone.
What You Get
Team admin — fixtures, availability, results
Matchday — lineups, subs, live match events
Session planning — set up in 20 seconds
360 feedback — athlete, coach, and parent views
Comms — team chat, announcements, parent updates
Safeguarding — DBS tracking, consent flows, parent-linked accounts
30-second PERFORM evaluations per athlete
AI-powered individual development plans via ALEX
Confidence and development data to share with parents
Frameworks aligned to FA, England Boxing, LTA, RFU, ECB. U5s to adults.
“But I don't have time for more admin.”
We hear that. That's why every evaluation takes 30 seconds. That's why sessions set up in 20 seconds. That's why coaches keep using it beyond week two.
Team admin is free, forever — fixtures, availability, chat. £4.99 per member per month unlocks full PERFORM evaluations, AI-powered IDPs, and parent portal. Pro gives you dashboards to run your business.