PERFORM Develop
Coach every
athlete.
Watch them grow.
360 feedback and a pathway for every athlete, in 47 sports and activities. The coach gives feedback, the athlete reflects on the same session, and skills and confidence build all season.
Get it on your phone.
Free for clubs. No card, no setup project.
Every athlete seen.
Every season counts.
Watch the demo
From the session to the development review.
A football academy walkthrough: the coaching plan, the athlete’s voice, coach feedback, the club view and what a parent sees. The same routine works in all 47 sports and activities.
360 feedback
The athlete has
a voice in their
own record.
Development plans are usually written entirely by coaches, about an athlete who never reads them and never contributes. At the top of the game those documents decide whether a young athlete is kept on or released.
Here, the athlete reflects on the same blocks the coach scores. You can see where the two views agree, and where they do not, and talk about the gap. That conversation is the point.
What it measures
Building confident
people.
Sport is not short of ways to tell somebody they are behind. The league table does it, the team sheet does it, and the group chat does it. PERFORM deliberately does not.
No comparison. No ranking.
Feedback is against the athlete's own confidence, not against a teammate and not against an average. There are no league tables of children in this and there never will be.
The whole person, not the technique
Five categories: technical, physical, psychological, social and personal. The four-corner model most coaches already know, with a fifth for character, resilience and who somebody is becoming.
Patterns paper cannot show
When preparation habits drag everything else down, or fatigue quietly takes composure with it. A static development document has never once shown a coach that.
“I am not the best on my team.” Good. This was never about being the best. Every session an athlete says where they are and where they want to get to, the record builds, and the change is visible to them, their coach and their parent. The far pitch matters as much as the front one.
Getting spotted starts here. One trial captures a moment. Ongoing reflections and coach feedback show how an athlete is developing. Where the athlete or guardian chooses to share their record, it can inform the next opportunity. Selection stays with people, not a score.
For parents and guardians
A window,
not a group chat.
The parent view shows what your child is actually working on: the focus areas, the progress across the five categories, and guidance so you can reinforce it without becoming the coach on the touchline.
Not another notification at nine at night. Ten seconds to see whether the thing they were struggling with in March has moved.
It comes with the guardian approval and safeguarding controls built into the app, and one account covers three children, in every sport they play.
Coming next
Built, and
not switched on yet.
These are not in the app today, and there is no date. We will say so here when they are.
- Alex, an in-app assistant for coaches, parents and athletes.
- A session planner built off the coaching plan the team is already on.
- Team chat, lineups and formations, a match clock and live substitutions.
- Club fees: a fee tracker, a treasurer summary, pay-by-card, payment reminders, recurring subscriptions and Direct Debit.
How it works
Thirty seconds.
Four steps.
- Prepare. The athlete says what they are working on, before the session.
- Reflect. They say how it went, in their own words, straight after.
- Coach signal. Thirty seconds from the coach on a phone, scored 1 to 5 with notes.
- Progress. It lands in the plan. The parent sees it. Nobody writes a report.
The same loop works for the athlete, the parent and the coach, and it runs whether an athlete plays for one club or three. A coach with a squad sees where the whole group is moving, not just one athlete, in team stats with pillar trends, a radar and a heatmap. Prepare, Reflect, Coach Feedback, stats and This Week’s Focus are part of Pro.
Voices from SHOT
They know what good coaching is worth.
“Producing a player who makes an impact in the first team takes years of small decisions, and almost nobody writes them down. SHOT does, as the work happens. That is the part of it I care about.”
Mark Beard
Assistant manager, Birmingham City Women · SHOT Ambassador
“I came up through the academy system, so I know exactly how much the right coaching and feedback matters, and how few people ever get near it. SHOT is putting those same tools in everyone’s hands. That’s why I’m in, not just as a name, but as part of it.”
Jack Hinshelwood
Brighton & Hove Albion, England Under-21 international · Founding Ambassador
Clubs pay nothing. PERFORM is Pro.
There is no club bill and no per-member charge. A club runs events, attendance, announcements, channels, polls and documents free. The 329 coaching plans, stats and development reports are Pro.
Pro is £4.99 a month per person, with a free first month. A parent subscription covers three children, in every sport they play, and a coach needs their own Pro to score and to open coaching plans. We never bill a club per member. A club cannot buy Pro for members in the app today, but SHOT can arrange cover directly for partner clubs.
The rest of SHOT
This is the app. The rest of SHOT is the culture around it.
Start with
the free club.
You do not have to decide about development on day one. Run the club, and every athlete's record is already building when you do.