Liam McDowell
CEO and Founder
Serial tech and sport entrepreneur. Built start-ups and led enterprise teams.
About SHOT Clubhouse Ltd, founded March 2025, Cambridge
The clubhouse
for sport.
Building confident, successful people through the power of sport, creating opportunity for everyone to take their SHOT.
What we do
Skills, confidence and a place to belong.
Development
360 feedback and a pathway for every athlete.
329 coaching plans across 47 sports and activities, in seven levels. Coach and athlete reflect on the same session.
See PERFORM →Community
One clubhouse, four rooms.
Your teams and your people, news and scores in Pulse, free learning for coaches, and gear in Locker. One Sport Head ID opens all of it.
Enter the Clubhouse →Impact
Free Pro for the organisations that need it most.
The Power of Six in the UK, with Sported, and the Goals Grant worldwide, as a member of UN Football for the Goals.
See the grants →The people
Who builds it.
Phil Gault
Commercial Director and Co-Founder
Commercial growth: clubs, coaches, revenue and retention.
Jonny Wooldridge
Advisory CTO
Digital Engineering Director, Royal Mail. Formerly BT/EE and Cambridge Satchel.
Steve Gonsalvez
Chief Engineering Director
Ships the product. Keeps the clubhouse running.
Anthony Warner
Strategic Advisor
Founder of Volante. Led its exit to Wasserman.
The squad
Led by ambassadors, not a boardroom.
Anton Ferdinand
SHOT Icon Ambassador
Former Premier League player, coach and parent.
Jack Hinshelwood
Founding Ambassador
Brighton & Hove Albion, England Under-21 international.
Jamie Barker
Founding Ambassador
Former Histon captain and record goalscorer.
Varsha Bailey-Gunputh
Ambassador
UEFA coach. Founder of GirlKeepers.
Mark Beard
Ambassador
Former Millwall captain. UEFA A Licence.
John Harding Junior
Ambassador
Professional fighter. West Africa Regional Lead.
Eilish Tierney
Ambassador
Professional boxer. Suffolk’s first female pro.
Built with SHOT
Clubhouses built with SHOT.
A grassroots club, a coaching business, a street football movement, a coaching network and a national governing body. A clubhouse can be two things, and these five are live.
The clubhouse website
The front door, open to everyone. Who you are, what is on and how to join, under your own name and colours.
The clubhouse app
Where members belong. Teams, events, feedback and progress in the SHOT app, on iOS, Android and web.
Isleham United Youth FC
Grassroots football
Thirty teams of girls’, boys’ and women’s football in Cambridgeshire.
Visit the website →
ThePlayerWay
Private coaching
Individual and small-group football coaching in Marbella, founded by professional footballer Sam Beard.
Visit the website →
Donis Clubhouse
Street football and culture
Street football, music, culture and the people who make it.
Visit the website →
Ferdinand Collective
Coaching network
Technical, safe, inclusive and progressive football coaching.
Visit the website →
Boxing Board of Sierra Leone
National governing body
The governing body for professional boxing in Sierra Leone: fighter records, rankings and events.
Visit the website →
Member of UN Football for the Goals
Partner to Sported, for the Power of Six