“Too many apps, too much noise, and not enough space to just love the game.”
Anton Ferdinand
Premier League player, coach, parent · SHOT Icon Ambassador
CLUBHOUSE Belong
No more
WhatsApp groups.
One place for your team, your club and your community. Where the conversation happens, and where it is still findable a week later. Free for unlimited members, no card.
The problem
You are running a club
across five apps.
Today
- A WhatsApp group nobody can leave and nobody can search.
- Three parents muted it, so they miss the kick-off change.
- A spreadsheet for subs that one person owns.
- Coaches carrying forty phone numbers on a personal phone.
- Announcements buried under sixty messages about lifts.
- No record of any of it when the season ends.
In the CLUBHOUSE
- Channels for the club, each team, coaches and parents, with comments. Findable next week.
- Announcements that stay at the top and get read.
- Polls, club documents and a calendar that syncs with Google, Apple and iCal.
- No personal numbers shared, and no private messages between adults and children.
- Parents see their own children from one account, with a child switcher.
- The season records itself while you use it.
“SHOT is putting those same tools in everyone's hands. That's why I'm in.”
Jack Hinshelwood
Premier League star, England Under-21 champion · Founding Ambassador
Free for unlimited members.
No card. Nothing to set up.
Inside
Where the
conversation
happens.
Your latest match, your upcoming session, the transfer news. Develop through PERFORM, keep your finger on the PULSE, express yourself through LOCKER. The CLUBHOUSE is where all of it gets talked about.
- Your team. Events, RSVPs, attendance, the kit roster and your FA league fixtures.
- Your club. Every team, without one person holding forty numbers.
- Your community. The sport around you, and the clubs near you.
For sport-led cultural organisers
The event ends.
The community carries on.
If people only meet you on event day, the next one starts from zero. Give them a digital place to find the action and hear what comes next. For Donis London 26, SHOT built an event home for street football and culture, with a route to pre-register for the Donis Clubhouse. Its dedicated app is still to come.
Welcome to SHOT Clubhouse
Your whole
sporting life.
This is not a tour of a settings menu. It is the whole thing: every role you play in sport, the culture around it, the LOCKER, the people, the record you build without trying.
Whether you play, coach, referee, watch from the side, drive somebody there on a Sunday morning or simply love the game, there is a place in it for you. One app for all of it.
Safeguarding
Your record
in one place.
A young Athlete plays in more than one team, and sometimes more than one sport. One account holds all of it, so a parent has one place to look.
The head knock nobody passed on
She takes a bang to the head in a PE lesson on Thursday. Her parent logs it in the injury hub.
Saturday, her rugby coach opens the squad and it is there.
The return-to-play protocol gets followed, because the person who needed to know, knew.
The squad nobody could count
Saturday's match, twelve replies out of sixteen, and the rest left on read.
With RSVP the coach sees who is in and chases the non-responders from the event. On the day, attendance opens thirty minutes before the start.
The club attendance report, with CSV export, shows the pattern across the season.
Injuries, attendance and kit sit in the same place the coach already uses, so nobody has to ask.
Real people. Real clubs. Real IDs.
Sport Head ID gives each person a consistent identity. Athletes under 18 appear by handle, never their full name.
A record is only useful if you can trust whose it is.
How Sport Head ID works →
Safeguarding
Safety you
can see.
This is the part a group chat cannot do. Rules the app enforces, that a parent and a fifteen-year-old can both understand in one sentence.
- No private messages between adults and children. Announcements, channels and polls only, and children’s comments are off by default.
- Handles, not full names, everywhere except an Athlete's own coaching record.
- Guardian approval for every 13 to 17 account, with a cut-off if it is not given. Under-13s are managed by a parent.
- A parent view so parents see events, attendance and development for up to three children from one account.
Clubs pay nothing. Premium is optional.
No club bill, no per-member charge. A club runs events, attendance, announcements, channels, polls and documents free, with a calendar sync, the FA league connection and a club attendance report.
PERFORM is Premium. The 329 frameworks, analytics, This Week’s Focus and development reports are £4.99 a month per person, with a free first month. A parent subscription covers up to three children, and a coach needs their own Premium to score. We never bill a club per member. A club cannot buy Premium for members in the app today, but SHOT can arrange cover directly for partner clubs.
Insights
We publish the thinking behind all of this. Articles and blogs, free to read.
Article
The Admin
Trap
Why volunteers drown in admin, and what it costs the club.
Read →
Article
The Confidence
Gap
The thing development plans measure least and matter most.
Read →
Article
The
Drop-Out
Why young athletes leave sport, and when.
Read →
Article
The Far
Pitch
The kid nobody is watching, and why they matter most.
Read →Switching
Moving from
another app.
Two ways to do it, and neither is a project.
Do it yourself
Create your club and teams, invite members with a team code, set up your first events, and run both apps for a fortnight while everyone installs. The getting started guide walks through every step.
Read the guide →Or we do it with you
Talk to us and we will help you set up your club, teams and events, then stay on the line through the first fortnight while the club installs.
Talk to us →What goes wrong when a club switches is rarely the data. It is people missing messages in the first fortnight because half the club has not installed anything yet. That is the bit worth planning for.
For a club with more than one team
Structure
that scales.
Every coach runs their team differently and you cannot standardise anything. Parents leave and you find out afterwards. Growing means more group chats and more chaos. That is the actual job of running a club, and none of it is on a features list.
One dashboard, every team
From the under-fives to the adults, across every sport the club runs. One place, not one chat per team.
Coaches on the same framework
Without you having to enforce it. The framework is already in the app they are using for attendance, so it is the path of least resistance rather than a policy.
Retention, because parents can see it
People leave clubs quietly when nothing seems to be happening. They stay when they can see their child getting better.
The rest of SHOT
The conversation starts here. The rest of it lives next door.
Set your club
up tonight.
Free forever. Unlimited members. No card.