
“Too many apps, too much noise, and not enough space to just love the game.”
Anton Ferdinand
Premier League player, coach, parent · SHOT Icon Ambassador
CLUBHOUSE Belong
One place for your team, your club and your community. Where the conversation happens, and where it is still findable a week later. Free for unlimited members, no card.
The problem

“Too many apps, too much noise, and not enough space to just love the game.”
Anton Ferdinand
Premier League player, coach, parent · SHOT Icon Ambassador

“SHOT is putting those same tools in everyone's hands. That's why I'm in.”
Jack Hinshelwood
Premier League star, England Under-21 champion · Founding Ambassador
Free for unlimited members.
No card. Nothing to set up.
Inside
Your latest match, your upcoming session, the transfer news, the latest drop. Develop through PERFORM, keep your finger on the PULSE, express yourself through LOCKER. The CLUBHOUSE is where all of it gets talked about.


Welcome to SHOT Clubhouse
This is not a tour of a settings menu. It is the whole thing: every role you play in sport, the culture around it, the LOCKER, the people, the record you build without trying.
Whether you play, coach, referee, watch from the side, drive somebody there on a Sunday morning or simply love the game, there is a place in it for you. One app for all of it.
Safeguarding
A young Athlete plays for a school, a rugby club and a football club, and none of them talk to each other. Their record does. Not because we share it, but because the Athlete owns it and chooses to.
She takes a bang to the head in a PE lesson on Thursday. School logs it. Nobody rings the rugby club, because nobody ever does.
Saturday, her rugby coach opens the squad and it is there.
The return-to-play protocol gets followed, because the person who needed to know, knew.
Sports day Tuesday. Two rugby games Wednesday and Saturday. Two training sessions in between. Each coach only sees their own bit, so each one thinks it was a normal week.
Together it is not a normal week.
Her coaches can see the load, so somebody pulls the intensity down before something tears.
None of that works if the record belongs to a club, because clubs do not share with each other. It works because it belongs to the Athlete, and travels with them.
Not random usernames. Every account is linked to a Sport Head ID and tied to a real club, confirmed by a coach or a club admin. Athletes under 18 appear by handle, never their full name.
That is what makes the passport worth anything. A record is only useful if you can trust whose it is.
How Sport Head ID works →


Safeguarding
This is the part a group chat cannot do. Rules the app enforces, that a parent and a fifteen-year-old can both understand in one sentence.
Clubs and coaches pay nothing. Frameworks included.
No club bill, no per-member charge. A club runs everything free, and every coach gets the development frameworks with it: 47 sports, seven levels from Play to Pro, with the focus areas, confidence signals and coach actions already written.
A development plan belongs to the person it is about. A framework is a curriculum, so it belongs to whoever runs the session. A plan is a record of one person, so it lives in their own account at £4.99 a month: an Athlete, a parent covering up to three children, or a coach who wants the session planner, ALEX personalisation or a record of their own. We never bill a club per member. A club or academy can choose to cover it for its members and fold it into their fees, and plenty do. It is still their member’s account, in their name, and it goes with them when they leave.
Insights

Article
The Admin
Trap
Why volunteers drown in admin, and what it costs the club.
Read →
Article
The Confidence
Gap
The thing development plans measure least and matter most.
Read →
Article
The
Drop-Out
Why young athletes leave sport, and when.
Read →
Article
The Far
Pitch
The kid nobody is watching, and why they matter most.
Read →Switching
Two ways to do it, and neither is a project.
Import your members and teams, set up your first events, and run both apps for a fortnight while everyone installs. The getting started guide walks through every step.
Read the guide →Send us what you have and we will bring your members, teams and fixtures across, then stay on the line through the first fortnight while the club installs.
Talk to us →What goes wrong when a club switches is rarely the data. It is people missing messages in the first fortnight because half the club has not installed anything yet. That is the bit worth planning for.
For a club with more than one team
Every coach runs their team differently and you cannot standardise anything. Parents leave and you find out afterwards. Growing means more group chats and more chaos. That is the actual job of running a club, and none of it is on a features list.
From the under-fives to the adults, across every sport the club runs. One place, not one chat per team.
Without you having to enforce it. The framework is already in the app they are using for attendance, so it is the path of least resistance rather than a policy.
People leave clubs quietly when nothing seems to be happening. They stay when they can see their child getting better.
The rest of SHOT
Free forever. Unlimited members. No card.