SHOT
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Organisations The whole ladder, top to bottom

Better decisions.
More Athletes seen.

Build a talent ID pathway that starts before the trial. See who is progressing, ask who is being missed and show whether your programmes make a difference. Coaches keep coaching; the evidence grows through their everyday work.

Academies and coaching organisations

Your curriculum.
Every athlete’s progress.

Connect the session focus, athlete reflections, coach feedback and development reviews across your academy. Give families a clearer picture and academy leads a view across teams.

The principle

It is built
from the bottom.

Most systems in sport are sold at the top and pushed down. A governing body buys something, mandates it, and three seasons later a volunteer is still running the team on WhatsApp because the mandated thing was built for someone else.

This works the other way round. The club uses it because it is genuinely the easiest way to run a Saturday. Everything above the club is then built out of what that use produces, rather than out of a return somebody had to fill in.

So the evidence is a by-product of the work, not a task on top of it. That is the only version of this that survives contact with a volunteer's Tuesday evening.

01

Federation

Standard, identity, evidence.

02

Association

One view, local fund.

03

Funder

Impact, not headcount.

04

School

Personal development, evidenced.

05

Club

Where it actually happens.

06

Coach

Thirty seconds, on a phone.

07

Athlete

The record. Theirs.

What aggregates and what does not. Participation, development and safeguarding evidence roll up in aggregate at every level above the club. An individual Athlete's own record does not: that belongs to them, it moves with them, and an organisation sees it only where the Athlete or their guardian has agreed. A body confirms what is true about somebody without ever holding the file.

01

Federations and governing bodies

The problem today

A trial shows one day. You need to see who is developing across seasons, which clubs need support and whether your standards reach the Sunday morning pitch.

What SHOT gives you

  • A talent ID pathway built from an Athlete's progress over time, with individual records shared only when the Athlete or guardian agrees. People make the selection decisions.
  • See participation and development across your sport, so you can direct coach support and resources where they are needed.
  • Give clubs a framework in their sport's own language while Sport Head ID helps confirm membership and eligibility without handing over the underlying file.

What it costs

Free for every club underneath you. A share of member premium returns to the national body and into a fund you direct.

02

Leagues, associations and county bodies

The problem today

Sat between a governing body that wants numbers and clubs that want to be left alone. Chasing both, trusted by neither.

What SHOT gives you

  • See where Athletes stay, progress or leave across your clubs without asking volunteers for another return.
  • Safeguarding and consent handled structurally, by age tier, rather than as a policy you hope clubs read.
  • Coach education and referee development funded from your own membership rather than from a grant application.

What it costs

Free to run. Your association code returns a share of member premium into a local fund you decide how to spend.

03

Trusts, NGOs and funders

The problem today

Funding sport on attendance registers and anecdote, then being asked to prove the money changed something.

What SHOT gives you

  • Show whether the people you funded stayed involved and developed, beyond headcount at the door.
  • Impact reporting that maps to the UN Sustainable Development Goals, because the delivery data is already structured that way.
  • The projects you fund keep the tool after the funding round ends, because the base layer was free the whole time.

What it costs

Free. Where a programme needs premium for its participants, the one-for-one model can cover it.

04

Schools

The problem today

PE tracked on a spreadsheet or not at all. Impact beyond participation numbers is impossible to show, and parents never see what happens in a lesson.

What SHOT gives you

  • Personal development evidenced at pupil level, across every sport the school offers, every year group, every term.
  • The same record as the pupil's club, so a knock in a Thursday PE lesson is known before Saturday.
  • Thirty-second evaluations instead of hours of paperwork, so staff spend the time coaching.

What it costs

Admin is always free. Bespoke arrangements where a school wants premium across a cohort.

05

Clubs

The problem today

Running on group chats, a spreadsheet and goodwill. Every coach doing it differently, and no way to show a parent what their child is working on.

What SHOT gives you

  • Fixtures, attendance, messaging, lineups, session planning and the development frameworks in one place, free, for every team and every sport.
  • Give every coach a shared development approach, so an Athlete's progress does not disappear when the coach changes.
  • Give families a reason to stay: they can see what is improving and what comes next.

What it costs

Free forever. Your club code returns a share of member premium to the club, for kit, equipment or whatever is actually on the list.

06

Coaches and community leaders

The problem today

Planning the session in your head on the drive there. A parent asks how their child is doing and there is nothing to point at.

What SHOT gives you

  • Session set up in twenty seconds, evaluation in thirty, on a phone, standing on a pitch in the rain.
  • Frameworks in your sport at the right level, already written, so you are not inventing a curriculum on a Tuesday night.
  • As many clubs and teams as you run, on one account.

What it costs

Free, frameworks included. £4.99 a month only if you want the session planner, ALEX personalisation, or a development record of your own.

07

Parents, guardians and Athletes

The problem today

A record that restarts every time you change club, and a plan written about you that you never read.

What SHOT gives you

  • The Athlete holds their own record: what they are working on, what they said about it, what changed. It follows them between clubs, sports and schools.
  • Guardian View, consent and age tiers, with a parent attached until the young person is old enough to hold it alone.
  • One subscription covers up to three children, each across every sport they play.

What it costs

Free to belong, train and be part of the club. £4.99 a month for the development record itself, held by the person it is about.

The money, plainly

Free underneath.
You earn on top.

Nobody in the ladder is billed

Not the club, not the association, not the coach, not the school for admin. There is no per-member charge anywhere in this and there never will be. The base layer is free because it has to be free for the evidence to exist at all.

The only paid thing is a person's own development record, at £4.99 a month.

And a share comes back down

Every organisation has a code. When your members choose premium through it, money returns to your level: club, association, county, national body. Real money, for kit, coach education, referee development, girls' football or whatever your gap actually is.

Plus every paid licence funds a free one somewhere it was needed. That is the same pound doing two jobs.

How would this work
for your members?

The first conversation is about yours, not ours. Bring the thing you cannot currently evidence and we will start there.