Every licence
gives one away.

In the UK, through Sported

Sported is the UK's largest network of community sport groups, working with over 3,000 grassroots organisations. They know which groups are doing the real work, and they help us reach the ones that others overlook.

The Power of Six puts SHOT into 72 organisations, twelve in each of six UK regions, with up to 600 athlete licences and 66 coach licences each. Free, forever, not a trial.

Priority goes to underserved communities, women and girls, disability sport and SEND provision.

Globally, through the United Nations

SHOT is a member of Football for the Goals, the United Nations initiative launched in July 2022 and run by its Department of Global Communications. It now has over 370 members across more than 120 countries, including all six FIFA confederations.

The Goals Grant runs across every one of those confederations, giving aligned partners the development and evidence layer rather than more admin.

Sport is the reach. The Sustainable Development Goals are the point.

The club gets 10% back

10% of every paying member's Premium goes back to the club, arranged with SHOT. Talk to us and we set it up with you, and we can also arrange Premium cover for partner clubs.

Your members were going to develop anyway. We would rather build something that helps the club too.

It works all the way up the ladder

Leagues, associations, county bodies and federations can talk to us too. A body with a hundred clubs underneath it has different needs from a single club, so we shape the arrangement with you.

Safeguarding, coach education, referee development, girls' football, under-served communities. Decided with you, not for you.

A framework is a curriculum

329 frameworks across forty-seven sports, in seven levels: Play, Foundation, Development, Academy, Pro, Competitive and Recreation. The focus areas and coach actions are already written, in 13 four-week blocks.

Opening one takes the coach’s own Premium.

A plan is not a framework

A framework is the same for everyone in that sport at that level. A plan is one person: what they are working on, what they said about it, what changed.

It is a record of a person, so it has to be held by that person.

Feedback goes both ways

The coach scores the block. The Athlete reflects on the same block. That is the entire point of it, and it does not work if one end is a club account with nobody behind it.

A club account cannot do it on your behalf. Somebody still has to be the you.

One plan, every coach you train with

A PE teacher, a Sunday league coach, a strength coach, a county coach. Twenty of them if that is what a season looks like. All feeding the same record, none of them owning it.

A parent manages it for under-13s, and approves it for 13 to 17s.