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SHOT for academies

Every athlete’s development,
in one place.

Bring your curriculum, coaching, athlete reflections and family updates together. Give every coach a clear routine and every athlete a record of their progress.

Independent academies, club pathways and coaching organisations. Any sport.

See the routine in action

From the session
to the development review.

A football academy walkthrough: the curriculum, athlete voice, coach feedback, academy view and parent experience.

3 min 46 sec · English captions. Filmed in a demo academy and includes preview features. We will confirm current availability in your walkthrough.

See it for your academy
Read the video transcript

This is SHOT for academies. Most academies pay for several tools and every coach plans and assesses differently. SHOT brings development, coaching, oversight and parents into one place.

SHOT's football curriculum has seven frameworks, from Play for the youngest to Pro. Each level is thirteen four-week blocks, across five pillars. An under-nine works on keeping the ball close when they dribble. An under-fifteen is asked about receiving on the half-turn. The model is the same, and the language fits the age.

Or build your own framework with your pillars, scale, and season. Your non-negotiables can be a pillar of their own, scored every block. Each team runs its own framework.

The coach opens on their team. Evaluations done, and nothing overdue. This block's focus is set for every pillar. Training and matches are created from here.

Before the session, the athlete answers on this block's focus. They tap the sentence that sounds most like them. Afterwards, they reflect on the same topic. The coach gives their own score and a next step. Where the two differ is the conversation worth having.

Match results go in with goals, assists and saves against each athlete. Ball-rolling time and football time are logged for the match. So are minutes played for every athlete. Stint by stint, so you see real game time.

Every evaluation builds the athlete's record. The development report builds itself from that record. Every session, each pillar is scored by the athlete before, the athlete after, and the coach. It names the strongest and weakest skill in each pillar. The coach's words are carried through unedited. And the report prints for a review meeting.

The head of coaching sees every team in one view. Attendance and evaluations by team, with the club's average score. The injury hub shows who is unavailable across the club. And coaches are compared on delivery.

Messages go through club, team and coaches-only channels. There are no private messages, and under-eighteens can't comment unless you allow it. Announcements go to the audience you choose. Each channel shows who it reaches. Policies and forms live in one hub. You set who can see each one when you upload it. Trip forms go out attached to the post, and each family acknowledges them.

Chris is Leo's dad, and he sees when and where Leo's sessions are. And whether Leo is invited. He sees the development the coach has chosen to share. His messages come only from his club and Leo's team. And when he comments on a post, the coach replies in the thread.

Start with one age group, and we set it up with you. The core is free. Pro adds the development record and oversight. One academy platform, built around the athlete.

Built around how you coach

Your curriculum.
A clearer picture of progress.

Your curriculum

Use SHOT’s sport frameworks or bring your own pillars, scoring language and season structure. Give each team a focus that fits its age and stage.

Less work for coaches

Keep the register, session focus, athlete reflections and coach feedback together. The development record builds as coaching happens.

Progress families can see

Share the development the coach has chosen, with clear feedback and a next step. Give review meetings a record to work from.

A clearer academy view

See attendance, evaluation completion and development trends across teams. Know where to look more closely and where support is needed.

One routine, every session

Make development part of the day.

  1. 01

    Prepare

    Set the block’s focus and create the session.

  2. 02

    Coach

    Take the register and deliver your planned session.

  3. 03

    Reflect

    The athlete checks in before and reflects afterwards.

  4. 04

    Give feedback

    The coach adds their assessment and a practical next step.

  5. 05

    Review

    Bring attendance, reflections and feedback into the development review.

The development record

A review with something to talk about.

See the athlete’s perspective alongside the coach’s. Use the differences to start a conversation, agree the next step and review it over time.

  • Attendance, check-ins and coach assessments in one record.
  • Development across your framework’s pillars.
  • Coach feedback carried into a report you can share or print.
See a report using your coaching approach
Demonstration development report with the coach’s feedback highlighted.
A report from the demo film, using demonstration data. The coach’s own feedback becomes part of the review.

The academy and the family

Everyone knows
what comes next.

Coaches work from the same routine. Academy leads can follow delivery. Families know when sessions happen and what their athlete is working on.

For the academy lead

Follow team attendance, completed evaluations and development trends across the academy.

For parents and guardians

See session invitations, relevant updates and the development the coach has chosen to share.

For the coach

Keep the session focus, register, assessments and team announcements close to hand.

For the athlete

Have a voice in the review, understand the next step and see progress build over time.

Your academy, your approach

Start with the way you work.

Independent academies

Show families what their athlete is learning and how their development is progressing.

Club academies and pathways

Connect session delivery, athlete reflection and coach feedback to your development reviews.

Coaching organisations

Give coaches across programmes and locations a consistent routine, with room for each team’s needs.

Before we talk

A few practical questions.

Can we use our own curriculum?

Yes. Bring your pillars, scoring language and season structure. We can walk through how that fits alongside SHOT’s sport frameworks.

Is it only for football?

No. The film uses football to show the routine. SHOT supports multiple sports, with frameworks that can be adapted to your academy’s approach.

What can parents see?

Parents and guardians see the sessions, messages and development shared with them. The coach chooses which development to share. We will show you the permissions and parent experience in the demo.

What does it cost?

Club and coach administration is free. Optional premium development features follow the current public pricing. We will agree the scope and setup for your academy before you start.

How do we get started?

Tell us your sport, scale and what you need to improve. We will show you a relevant demonstration, then agree a first age group or programme and what a useful trial should prove.

A practical first step

See SHOT in your sport.

Bring your current coaching approach and the problem you want to solve. We will show you the routine, the development record and the academy view. If it fits, start with one age group.