The funding runs out
A community club does the work for years and loses the grant because it cannot evidence what changed. SHOT does not receive grants. SHOT makes them, so the licence is never the barrier.
Impact The third of our three
Take your SHOT.
Own it.
Make impact.
Impact is not a foundation bolted on the side of a business. For every premium subscription taken, one is given away, and SHOT does not receive grants. SHOT makes them.
The problem
Sport already changes
lives. It just cannot
prove it.
The money leaves the area
Where a county body drives adoption, upgrades fund a local pot instead: safeguarding, coach education, referee development, girls' football, under-served communities. It stays where it was earned.
Nobody has the numbers
The same record that proves an Athlete's development proves the programme's impact, because it is built from what actually happened rather than from a survey nobody filled in.
“Sport has the power
to change the world.”It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.
Nelson Mandela
One for one
Buy one.
Give one.
For every premium subscription taken, one is given away. Not a marketing budget with a charitable label on it, and not a percentage of profit decided at year end. It is one for one, by construction, so the programme scales with the business automatically: the more people who choose to pay, the more who get it free.
Why it is built this way
A grant programme funded from profit gets cut in a bad year, and the organisations relying on it find out last. A one-for-one commitment cannot be cut without cutting the revenue it is tied to.
The people who need it most are not dependent on us having a good quarter.
And SHOT is not a grant recipient
We do not apply for funding to give this away. Community sport is full of organisations competing for the same shrinking pot, and adding ourselves to that queue would take money out of the sector to give a product back to it.
SHOT does not receive grants. SHOT makes them.
Circa £5 million of premium licences given away a year.
That is our own commitment and our own number, so here is the arithmetic behind it rather than the headline on its own. A premium licence is £4.99 a month, so £59.88 a year. The Power of Six alone places up to 600 athlete licences into each of 72 organisations, which is over £35,000 a year per organisation and roughly £2.6 million across the UK programme. The global Goals Grant then runs on top of that, across all six FIFA confederations.
In the UK, with Sported
The Power
of Six.
Seventy-two organisations. Twelve in each of six UK regions: North, Midlands, East of England, London, South East, South West. Up to 600 athlete licences and 66 coach licences each, free, forever, with no expiry date.
It is delivered with Sported, the UK's largest network of community sport groups, who work with over 3,000 grassroots organisations. They know which groups are doing the real work, which is the part we could not do on our own.
Inclusion first. Selection actively prioritises organisations working with underserved communities, women and girls, disability sport and SEND provision. If your organisation serves people that others overlook, that is the point of the programme rather than a tiebreaker in it.
The catch, and there is one, is commitment: weekly use, a named delivery lead, and honest feedback. We are backing organisations that will use it properly, not ones collecting a login.
72organisations
6UK regions, 12 places each
600athlete licences per organisation
66coach licences per organisation
£35k+value per organisation, per year
3,000+groups in the Sported network
Globally, with the United Nations
The Goals
Grant.
SHOT is a member of Football for the Goals, the United Nations initiative launched on 6 July 2022 and led by its Department of Global Communications. It now has over 370 members across more than 120 countries, including all six FIFA confederations.
Members commit to five principles: sustainability in practice, advocating for the Sustainable Development Goals, a human rights based approach, equality and equity including gender equality, and climate action. Almost none of them have anything underneath actually collecting the data to report against those commitments.
That gap is the whole opportunity. Most tools in football optimise admin. SHOT is the development and evidence layer, so an organisation using sport to make a difference can prove it rather than describe it.
370+members worldwide
120+countries
6FIFA confederations, every continent
2022initiative launched, 6 July
5core commitments
2030the Decade of Action runs to
Where we sit, precisely
A member,
and a partner.
Two different words, used deliberately, because in this sector people stretch both.
United Nations
Football for the Goals
SHOT is a member. Not a partner, not a sponsor, not endorsed. Membership means we have signed up to the five principles and are accountable against them.
Sported UK
A partner to Sported, the UK's largest network of community sport groups. Their members are exactly the organisations that do the work and never have the evidence to prove it.
The rest of SHOT
Impact runs through all of it, not alongside it.
Belong
CLUBHOUSE
One place for the club. No more group chats.
Enter CLUBHOUSE →Develop
PERFORM
The app that runs the club, and the record it leaves behind.
Enter PERFORM →Follow
PULSE
Scores, drops, transfers and the stories from the sidelines.
Enter PULSE →Express
LOCKER
Icons, Capsules, Essentials, Selects and your club's teamwear.
Enter LOCKER →