Insights The thinking behind all of this
We publish
the working.
Papers you can download, research with its method shown, and a blog. All free, no form, no email address. Where a number is missing we say so rather than estimate it.
The SHOT Papers
The argument,
on paper.
Each one sets out a problem in numbers, why the current answers fail, a principle any club can adopt, and only then what we built. Sources listed at the back.
Paper · PDF 147 KB
Concrete and Culture
Get the paper ↓
Paper · PDF 170 KB
Locked Out: the ban, the clips and the safer alternative
Get the paper ↓
Paper · PDF 146 KB
Proof of Human: What Sport Knows That the Internet Forgot
Get the paper ↓
Report · PDF 162 KB
The State of Sport's Operating System
Get the paper ↓
Paper · PDF 154 KB
The Admin Trap
Get the paper ↓
Paper · PDF 146 KB
The Census: Sport's Missing Numbers
Get the paper ↓
Paper · PDF 157 KB
The Clubhouse: What Sport Lost When the Clubhouse Died
Get the paper ↓
Paper · PDF 187 KB
The Confidence Gap
Get the paper ↓
Paper · PDF 136 KB
The Drop-Out
Get the paper ↓
Paper · PDF 153 KB
The Far Pitch
Get the paper ↓
Paper · PDF 160 KB
The Federation Question
Get the paper ↓
Paper · PDF 144 KB
The Pedestal
Get the paper ↓
Paper · PDF 139 KB
The Real Activation
Get the paper ↓
Paper · PDF 158 KB
The Third Lesson
Get the paper ↓
Paper · PDF 144 KB
The Wilderness: What Happens After the Badge
Get the paper ↓SHOT Research
Method first.
Then findings.
Including the audit we ran on our own product and published whether it flattered us or not.
Blog
From the
touchline.
Blog
Five girls
How SHOT started on a pitch.
Read →
Blog
Why the best of it is free, forever
The model behind free club and coach tools.
Read →
Blog
Take your SHOT
The values underneath the badge.
Read →
Blog
The clubhouse I grew up in
Why belonging is infrastructure.
Read →
Blog
The striker who became an engineer
Sport records as evidence of real-world habits.
Read →
Blog
Unlock my Instagram, Dad.
The safe-room problem for young sport fans.
Read →
Blog
We don't sport-wash
Why SHOT rejects badge-only sponsorship.
Read →
Blog
What a bot can't fake
Why witnessed sport still proves real participation.
Read →
Blog
What girls' football taught me about coaching everyone
Confidence, belonging and the quiet ones.
Read →
Blog
15 kids, 15 bibs, 15 balls
The normal case for volunteer coaching.
Read →
Blog
The badge doesn't make you a coach
The gap between the course and the season.
Read →
Blog
The wet Sunday session plan
Shape, question, next step.
Read →
Blog
The wrong side of safeguarding
Why safeguarding cannot live in a drawer.
Read →The Engine Room
How it is
actually built.
The technical series. What we run, what it costs, what broke, and what we would not do again.
The Engine Room
134 ways to attack Alex (we wrote them ourselves)
SHOT attacks its own assistant with adversarial evals so unsafe behaviour fails before it reaches young athletes.
Read →
The Engine Room
Every morning, robots play a full season
Synthetic athletes and coaches run the product every morning so broken stories turn red before users see them.
Read →
The Engine Room
Two robots, one broken signup: what 227 rage clicks taught us about frontier models
Two frontier models faced the same production incidents, and attention discipline made the difference.
Read →
The Engine Room
Our secret sauce is on GitHub
SHOT can publish the workbench because the product, data, content, community and brand remain protected.
Read →
The Engine Room
The intelligence is rented; the operating system is owned
Models change every month; the rules, memory and quality gates around them are the asset SHOT owns.
Read →
The Engine Room
Why Alex carries a light kit bag: 1,365 tokens versus 44,026 for the same job
Alex carries only the tools each job needs, because standing context is one of the easiest bills to waste.
Read →
The Engine Room
The review pipeline that pays for itself: 7 sessions down to 4, and a human holding the only merge key
Parallel AI reviewers reduced review cost, but a human still holds the only production merge key.
Read →
The Engine Room
Message 30 costs 31x message 1: what it costs to run a company on robots
The bill is real, so SHOT treats context, model choice and repeated work like production costs.
Read →
The Engine Room
322 playbooks in 4 days: our first fleet
How a supervised worker fleet turned PERFORM into small, checkable units of coaching content.
Read →
The Engine Room
Never let one robot act alone: why a 90% reliable agent is five disasters a day
One reliable robot is not enough at volume, so risky work gets independent checks and human gates.
Read →
The Engine Room
Three roles, one fleet: why we're building the best tech company out of the UK
A small UK product-engineering core, an AI worker fleet, and the operating discipline behind SHOT.
Read →Free for every
club and coach.
No card, no setup project, no per-member charge.